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Thomas J. Stanley's "The Millionaire Next Door"

Co-authored with William Danko, the incredible national bestseller that is changing people's lives - and increasing their net worth! The Millionaire Next Door exposes for the first time how ordinary people get and stay rich - without inheritance, advanced degrees, or lottery jackpots. Readers learn the seven common denominators that show up again and again among people who have built their personal fortunes from scratch.

Can you spot the millionaire next door?

• Who are the rich?

• What do they do?

• Where do they shop?

• What do they drive?

• How do they invest?

• Where did their ancestors come from?

• How did they get rich?

• Can I ever become one of them?

Get the answers in The Millionaire Next Door, the never-before-told story about the wealthy. You'll be surprised at what you find out.... 

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Thomas J. Stanley's "The Millionaire Mind"

Stanley takes us inside The Millionaire Mind. It pays to be different.

In The Millionaire Mind, Dr. Thomas J. Stanley shows how self-made millionaires have surmounted shortcomings such as average intelligence by carefully choosing their careers, taking calculated risks, living balanced lifestyles - and maintaining their integrity.

Building on his research from the best-selling The Millionaire Next Door, Dr. Thomas J. Stanley delves further into the psyche of the average millionaire with a ground-breaking new study, The Millionaire Mind.

Dr. Stanley takes a close look at the top one percent of households in America and tells us what makes them tick. His findings on how they reached their financial success are based on in-depth surveys and interviews with more than 1,300 millionaires.

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Thomas J. Stanley's "Marketing to the Affluent"

Named as one of 10 outstanding business books by Best of Business Quarterly, Marketing to the Affluent aims to give information on the demographics, psychographics, buying, and patronage of the wealthy, along with who the affluent are, and who they are not. It explains how marketers can position themselves as experts, and develop a style for marketing to the wealthy.

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Thomas J. Stanley's "Networking with the Affluent and Their Advisors"

The top 1 percent of households in America account for nearly 40 percent of the wealth. This same affluent market is growing seven times faster than the household population in the country.

Thomas J. Stanley - author of Selling to the Affluent and Marketing to the Affluent - shows that, dollar for dollar, the most productive way to penetrate the affluent market is to network with its members, their advisors, and key members of their important affinity groups. Affluent individuals report that interpersonal, or "word of mouth", endorsements are the most influential in their decisions to patronise a variety of product and service providers.

Networking with the Affluent and Their Advisors offers a proven method for reaching the affluent through their affinity groups and using that association to increase sales, billable hours, and client base. With numerous case examples, Thomas J. Stanley answers several important questions, including:

• How did a young sales professional gain the endorsement of a multimillionaire who headed an important trade association?

• How did an accountant attract hundreds of affluent business owners as clients in spite of never making a single sales call?

• What commercial organisations can assist the sales professional in setting up an influence network?

• How did one sales professional propose to meet personally with 100 of the top business owners in his community?

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Thomas J. Stanley's "Selling to the Affluent"

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people.

He provides insights into different affluent groups including:

• Business owners

• Sales professionals

• Women

• Asian Americans

• Retired millionaires

Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.